Free tool
Answer four questions about a lead and get a 0 to 100 score with a qualified, needs review or disqualified band, a breakdown by bucket, and the one fact that would move it most. The points are the rubric ReachClaw gives its own AI.
Free, no signup. Runs in your browser; nothing you enter is sent to us.
Shown on the Leads page as Poor fit
Skip for now. A lead with no fit, no role and no engagement costs an email and earns nothing; come back if they open or reply to something else.
What would move it most
The points are the rubric ReachClaw gives its AI when you press Score leads; the AI also reads the lead and your customer profile and may weigh a bucket differently. Nothing you enter here is sent to ReachClaw.
Four buckets, 100 points. The weights are the ones a shipped product gives its AI, not numbers picked for a blog post, and every answer shows its points.
The biggest question is whether this company is the kind you sell to. A lead you know nothing about gets 10, not 0, because not knowing is not the same as a bad fit.
Type the job title and the calculator suggests a level from the same keyword list our fallback scorer uses; you can override it.
In ReachClaw these come from open and reply tracking on the emails you sent. Here you tick what you know. The parts add up to more than 30, so the bucket is capped, and the card says when the cap applied.
Where a lead came from says something about how much vetting it has had. A row from a bought list has had none; a person you looked up yourself has had yours.
A score is only useful if it changes what you do. These are the three bands the calculator and ReachClaw both use, with the action that fits each one.
Worth a first email now. The Leads page shows this as Good fit. Write about the one problem your product solves for a company like theirs, and ask for one small thing.
Not a no. Shown as Possible fit. Usually one fact is missing: whether the company fits, or who this person is. Find it before you spend an email on them; the card tells you which fact adds the most points.
Skip for now. Shown as Poor fit. No fit, no role and no engagement: an email here costs you a send and earns nothing. Come back if they open or reply to something else.
Three steps, under a minute, no account.
Company fit, role, engagement, source. Type the job title if you have it and the role level is suggested. The score updates as you go.
Each bucket has its own bar, and the card names the changes that would add the most points. Sometimes that is a fact to check, sometimes a reply you have not earned yet.
Add a second or third lead to see them side by side, with the highest marked. Copy a link to the result for a colleague; the link holds your answers, we store nothing.
ReachClaw builds a customer profile from your website and searches the public web for people at businesses that match, saving each one with their name, company, role and email as found on the page. On the Leads page you press Score leads, or Score selected, and every lead gets this score with a reason beside it. Found leads and imported CSV rows are scored alike, on demand, not the moment they arrive. Then one personal email per lead, written from your website and notes and sent from your Gmail. Our guide to how automated lead generation works walks through that loop part by part.
One flat price from $6.99 a month: 100 outbound emails a month on Solo, 500 on Growth, no cap on Scale. The AI runs on your own Anthropic API key, which Anthropic bills separately. Lead emails come from public pages and are not verified.
The whole loop, step by step: profile, search, scoring, one email per lead, repeat on a schedule, and what stays manual.
Once a lead is worth an email: spam-list words, length, capitals and a phone preview for the subject line.
Apollo, Clay, Instantly, Lemlist and others next to ReachClaw, with what each one actually does.
Where the emails in ReachClaw's lead list come from, and why they are saved as found and not verified.
Yes, with no signup and no limit on how many leads you score. The arithmetic runs in your browser on your own device. Nothing you enter is sent to ReachClaw or stored anywhere, which is also why the calculator keeps working if you lose your connection.
Four buckets add up to 100: company fit (up to 25 points), role (up to 25), engagement (up to 30) and source (up to 20). Each answer has a fixed number of points, shown next to it. 70 and above is qualified, 30 to 69 needs review, and under 30 is disqualified. The breakdown bars show how much each bucket contributed.
They are the rubric ReachClaw gives its AI when you press Score leads on the Leads page: the same four buckets, the same points, the same 70 and 30 cut-offs. In the product the AI reads the lead and the ideal customer profile built from your website and judges each bucket itself, so it may land on a different number than you would by hand. This calculator is the arithmetic of that rubric with you supplying the judgement.
Qualified (70 and above) is worth a first email now. Needs review (30 to 69) means one fact is missing, usually whether the company fits or who the person is; check it before you spend an email. Disqualified (under 30) means skip for now. On the ReachClaw Leads page the same bands show as Good fit, Possible fit and Poor fit, in green, amber and red.
The rubric gives 20 points for a reply, 10 for an open and 5 for each contact up to 15, which adds up to 45, but the bucket is worth 30. The calculator caps it at 30 and says on the card when the cap applied. A lead that has replied, opened and been contacted three times is as engaged as the score can express; the extra signals do not make the company fit any better.
Not here; the calculator scores up to three leads side by side. It is also worth knowing why a list scores low: a freshly imported row has no engagement and you usually do not yet know whether the company fits, so even a decision maker tops out at 45 (10 for the unknown company, 25 for the role, 0 engagement, 10 for the CSV source), which is needs review. In ReachClaw, Score leads scores every lead on the page at once and shows the reason next to each one.
No. It is a way of ranking who deserves your next email, built from what you know about fit and attention. A high score on a bad email still gets ignored, and a low score can be a great customer you simply know nothing about yet. Use it to decide where to spend the first message, not to forecast revenue.
Scoring produces a number; qualification is the decision you make with it. The bands turn one into the other: 70 and above is treated as qualified, 30 to 69 is held for review, under 30 is disqualified. If your sales are different, the cut-offs you use in your head can be different too; the number is the same either way.
ReachClaw builds a customer profile from your website, searches the public web for people at businesses that match, and saves each one with their name, company, role and the email as it appears on the page. From the Leads page you press Score leads to score any or all of them 0 to 100 with this rubric, then pick a template and the AI writes one personal email per lead and sends it from your Gmail. The calculator is free for anyone; ReachClaw's plans start at $6.99 a month, one flat price, with 100 outbound emails a month on Solo, 500 on Growth and no cap on Scale. The AI runs on your own Anthropic API key.
Connect your Gmail, enter your website, run a search, and press Score leads on what it finds. You read every draft before anything sends.
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